Team Visma | Lease a Bike is one of the top-performing professional cycling teams, winning back to back Tours de France in 2022 and 2023. Ketone-IQ is their secret weapon all training cycle - and especially on race days. We've partnered with Team Visma | Lease a Bike and KU Leuven to measure the impact of ketones on endurance and recovery. This strategic alliance leverages scientific innovation to push ketone research and athletic performance to the next frontier.

Sam Laidlow is a French professional triathlete born in UK, who moved to France at the age of 3. From a young age, Sam wanted to become a pro triathlete and become the Ironman World Champion. Sam has been on this journey together with his dad Richard as a coach. At the age of 24, Sam fulfilled his dream and won the Ironman World Championship in Nice and arrived at the pinnacle of the sport. He was the first Frenchman in history to win the Ironman World Championship.

American-born sprinter proudly represents Jamaica in the 100m and 200m events. Making history at 16, she became the youngest athlete to secure gold in both events at the 2018 World Under-20 Championships. Briana holds multiple records, including the girls' 100m age-15 world record, and boasts personal bests of 22.50s (200m) and 10.97s (100m), leaving an enduring legacy through her remarkable speed and determination.

Desiree "Des" Nicole Linden is an inspirational long-distance runner. She represented the United States in the 2012 London Olympics, the 2016 Rio de Janeiro Olympics, and the 2024 Paris Olympics, competing in the women's marathon. In 2018, she won the Boston Marathon, becoming the first American in 33 years to win the women's category in the event.

Cameron Hanes is an American bowhunter, athlete, and author, recognized for his hunting skills, fitness, and dedication to ethical hunting practices.

Cole Hocker is an American middle- and long-distance runner who specializes in the 1500 meters. He won the gold medal in the 1500 meter event at the 2024 Summer Olympics in Paris, setting an Olympic record and a North American area record of 3:27.65.

Sara Hall is one of the world’s top professional long-distance runners and has competed in major competitions around the globe.

Michael Andrew is one of the most versatile swimmers in the world. He is a world record holder and Olympic gold medalist. He is sponsored by TYR and became the youngest U.S. swimmer ever to turn pro at 14 years old. As a junior swimmer, he broke more than 100 National Age Group records. He trains using a non-traditional method called Ultra Short Race Pace Training (USRPT).

Sam Long, ranked 2nd globally and 1st in the U.S., had a stellar 2024. Born and raised in Boulder, Colorado, Sam competed in his first Ironman at 17 and turned professional in 2016. In 2024, he won 70.3 Pucon in January, secured three consecutive silver medals at the T100 Miami, 70.3 Oceanside, and Singapore T100, and claimed gold at 70.3 St. George in May.

Ben Greenfield is a health consultant, public speaker, New York Times bestselling author, and the host of several top-ranked podcasts.

Max Lugavere is an American filmmaker, health and science journalist, and author, best known for his work in the field of health and wellness.

Shawn Stevenson is the author of the USA Today National bestseller Eat Smarter and the international bestselling book Sleep Smarter. He’s also creator of The Model Health Show, featured as the number #1 health podcast in the U.S. with millions of listener downloads each month. A graduate of the University of Missouri–St. Louis, Shawn studied business, biology, and nutritional science and became the cofounder of Advanced Integrative Health Alliance.

Kelsi Sheren is a combat veteran and artillery gunner in the Canadian military and host of the Brass & Unity Podcast.

Stephanie Rose is the co-founder of Phase SiX and Phase SiX Media, unconventional training and mobility specialist, educator, edutainer, content creator and content strategist at their state of the art media center the Phase SiX: Content Dojo in Austin, Texas

Jay Rose is the co-founder of Phase SiX and Phase SiX Media, best known as an educator, edutainer, content creator and content strategist at their state of the art media center the Phase SiX: Content Dojo in Austin, Texas

Louisa Nichola is a neurophysiologist, billionaire brain coach, and former world championship triathlete.

Ken Rideout has been called the best runner in the world over the age of 50 by both the Wall Street Journal and The New York Times. At the age of 50 he won the very competitive Masters Division (40+) at the ’21 NYC Marathon. Ken recently won The Gobi March, a 155 mile, self supported, 7 day stage race across the Gobi Desert in Mongolia. The race has been described as one go the toughest ultra marathons in the world. It was Ken’s first attempt at any distance longer the 26.2 marathon. Ken is also a husband and dad to 4 beautiful children, Tensae, Jack, Luke and Cameron.

Kelly LeVeque is a certified clinical nutritionist, wellness expert, celebrity health coach, and best-selling author.

A former Navy SEAL and CIA contractor, Shawn Ryan is the founder & CEO of Vigilance Elite and the host of the Shawn Ryan Show.

Vittoria Bussi is the fastest women’s velodrome cyclist in the world. On September 13, 2018 at Aguascalientes, Mexico she rode 48.007km in one hour, fueling with H.V.M.N. Ketone Ester. Vittoria beat the previous record of 47.980km, set by Evelyn Stevens.

Dr. Robert Cywes is a world-renowned weight management and bariatric surgery specialist, and has performed over 8,000 surgeries in the last 18 years.

Kyle Kingsbury is a retired American professional mixed martial artist, former football player, and podcast host.

Cam Wurf is an Australian Olympian, professional triathlete and road cyclist, currently riding for UCI WorldTeam Ineos Grenadiers.

Chris Heria is an American YouTuber, fitness trainer, and the mastermind behind the “THENX” school of calisthenics.

Floris Gierman is the founder of extramilest.com, a site dedicated to helping athletes become faster, healthier, and happier.

Dylan Bowman is a pro ultra-runner who has won several ultra-marathons and trail races around the world, including the Tarawera and Transvulcania Ultramarathons.

Don Reichelt is a trail and ultra runner, and currently holds the record for the third-fastest 100-mile trail run in North America during 2020.

Apolo Ohno is a retired short track speed skating competitor. With 8 medals, he is the most decorated American at the Winter Olympics.

Jay Shetty is a #1 New York Times bestselling author, award-winning storyteller, podcast host, and former monk.

Angela Naeth is a multiple 70.3 and Ironman Champion, 36+ 70.3 podium finisher, and professional gravel/mountain biker.

How does one go from casual, three-times-a-week jogger to one of the best ultramarathoners on the planet? Ask Jeff Browning. Before the long list of wins (including first place finishes at the 2018 Hardrock 100, 2018 Antelope Island 100, 2018 Pinhoti 100) and course records (2016 Free State 100K, 2016 Western States 100/Hardrock 100 double record, 2014 Zion 100), Jeff was a mountain biker with a pure love of outdoor sport.

Jordan Harbinger is a Wall Street lawyer turned host of The Jordan Harbinger Show, which sees over 5 million downloads per month.

Ryan Collins is a 2022 Ultra Cycling World champion, a cycling multiple-record World Record holder, and an Elite Athlete. He has an undergraduate degree is in Nutritional Physiology, and how I first became introduced to Ketones. Outside of racing, Ryan has worked with at-risk youth, the Wounded Warrior Project, and Bike MS.

Ashley, a mother of four and soon-to-be grandmother, is a passionate professional runner and triathlete with a remarkable athletic journey. She's competed in the Olympic Trials and currently holds the title of Badwater 135 champion and women's record holder. Balancing her dedication to fitness with family life, Ashley shares insights into her workouts, racing experiences, and recovery strategies through her platform. Transparent about her challenges, she highlights her commitment to excelling as a wife and mother while pursuing her fitness goals.

A Certified Personal Trainer, seamlessly weaves her passion for Health + Wellness with a deep commitment to fostering community connections. Beyond fitness, Eva channels her creativity into Interior Design, crafting spaces that reflect her unique style. Her life is a harmonious blend of physical well-being, community engagement, and artistic expression.

Dr. Gabby Go, a physical therapy doctor, run coach, marathoner, and founder of Go Run Stronger, dedicates herself to educating, motivating, and assisting athletes. Specializing in physical therapy and strength training for endurance athletes, she embodies a commitment to energy, mental clarity, and strength.

Jordan is a renowned American distance runner and professional marathoner. Notable accomplishments encompass 3rd place finishes in the Boston and Chicago marathons and the distinction of being an 18-time NCAA All-American. Beyond her athletic pursuits, Jordan finds joy in running, forming connections, and sharing her journey through social media. Committed to giving back, she actively participates in coaching, speaking engagements, and collaborative initiatives.

Andrea, a former professional triathlete, avid marathon enthusiast, and competitive swimmer, is recognized as a USA Aquathon National Champion. Excelling in prestigious events like the 70.3 World Championships and the Olympic Distance World Championship, Andrea holds a certification as a USA Triathlon Coach with coaching experience in swimming. She lives by the philosophy that life is too short to pass up opportunities and believes in seizing every moment to make the most of one's journey.

President and Founder of Below Average Running LLC, is also an Architectural Designer at Carty Architecture, LLC. She encourages running without the need for speed and shares her journey through fun running content, indulgent donuts, and authentic fitness experiences.

Brianna Cope is a professional surfer from the island of Kauai in Hawaii who competed in major surfing competitions. She appeared in the 2019 film “Surfing To Cope” and became a finalist. Cope is an ambassador of positivity and a role model for many. She uses her huge social media following to spread her message on good health, meditation, fitness, and the power of positive thinking.

Versatile athlete, transitioned from the US Women’s Indoor National Volleyball Team to professional beach volleyball, showcasing dominance globally. Amid the Covid-19 pandemic, she embraced firefighting, highlighting resilience. A Stanford graduate in Human Biology and 3-time 1st Team All-American, she epitomizes versatility and mentorship.

Former Coventry City football player in the Championship. Notable TV personality in shows like Ex on the Beach and The Challenge, also a recognized model with collaborations including The Couture Club and Kalibre Clothing. Known for promoting a healthy lifestyle and actively involved in the fight against cancer.

Danish speed skater Viktor gained recognition with 5th place finishes at the 2018 and 2022 Winter Olympics, holding national records in men's 1500m, 3000m, 5000m, and 10000m since 2002. He's a personal coach at II-Coaching, a teacher at Slagelse Talent & Elite, and shares skating videos on his social media channels.

He made history as the first person to complete an Iron-Distance Triathlon on all seven continents and holds a Guinness World Record as the youngest to finish an Ironman on six continents..Connor's story is a testament to unwavering dedication, boundless optimism, and a love for both adventure and a good cup of coffee.

Dr. Z is an accomplished neurosurgeon based in Chicago, Illinois, affiliated with the University of Illinois Hospital. With expertise in spine surgery and deformity correction, he's dedicated to refining surgical techniques for optimal patient outcomes. Dr. Z is passionate about advancing spine surgery practices and raising healthcare standards through innovation and collaboration

Dr. Chad Deal, MD, is a renowned cosmetic surgeon with over 19 years of experience in plastic and reconstructive surgery. Founder of Southern Surgical Arts and has expanded his practice across Tennessee and Georgia. Dr. Deal is certified by prestigious Cosmetology boards and has received multiple awards, including Best Cosmetic Surgeon titles in 2016 and 2017. He utilizes social media, particularly Instagram (@drhidef.ssa), to promote education and elevate his business nationally.

Seasoned surgeon, weight management specialist, and philanthropist, is the founder and CEO of Precision Health and Weight Loss Centers, Syncosystem Inc., and Vital Outreach Foundation. He's also an author and avid runner, having helped Americans lose over a million pounds in 16 years as a weight loss expert.

Chiropractor with 25+ years of experience, founded Sarasota Spine and Sports Performance in 2023. Specializing in ART and advanced rehab, he serves elite athletes and offers corporate injury prevention consultations. Outside work, he's active with family and sports.

Jackie, an Ironman Pro triathlete from Madison, Wisconsin, is a four-time Ironman World Championship finisher and devoted mother, balancing numerous race victories with raising her two children, Skylar and Hunter.

Olympic marathoner from Venezuela, leads My Olympic Coach, guiding over 200 marathoners globally. He founded My Olympic Coach LLC after graduating from the University of Kentucky and competed in the 2016 Rio Olympics, finishing the marathon in 2:27:05.

10x national record holder, elite marathoner, and certified running coach. She set a marathon record of 2:34:10 at the 2019 Düsseldorf Marathon and has helped thousands of runners achieve personal bests over the past decade.

She’s an ultramarathoner and three-time Olympic Trials qualifier, is a world silver medalist and Masters American Record holder. As a wife and mom of three, she inspires busy moms to chase their dreams.

Co-founder of HIITBURN, is a certified trainer and nutrition coach who has helped thousands achieve better health. Her work has been featured in Shape and Forbes. She lives in Los Angeles with her husband, Dennis, and their dog, Ella.

Liam Donnelly is a Canadian pro triathlete who has represented Canada at all levels of international competition, including multiple North American Championships, Pan-American Championships, and World Championships.

Chris is a consultant who has guided companies from startups to IPOs. He holds a chiropractic doctorate and advanced neuroscience training from Duke, Peking University, and Stanford. Chris also hosts the top 3% podcast, "The Healthy Mind F*ck.”

Social media sensation with 3 million followers, overcame substance abuse and mental health struggles through his transformative journey. Author of "It's Gonna Be a Good Day," he inspires millions with his story of resilience and self-discovery.