The process of self-improvement and the search for optimal health and performance never stops. If you don’t work to move ahead, you stagnate and fall behind. At H.V.M.N., we channel that ethic to create the best, science- and field-tested human performance nutrition and supplements in the world.

It’s been a little over a year since the launch of H.V.M.N. Ketone Ester, and this past year has been full of progress. We’ve helped break world records and support world championships. We’ve played a massive cultural role in the ketogenic diet community and movement. We’ve assisted thousands of people to achieve their metabolic health goals through our ketone ester technology. It’s still magical to me to feel my body achieve such deep ketosis, so rapidly, through a drink!

But the magic and progress on H.V.M.N. Ketone Ester hasn’t stopped.

Today, we’re unveiling an upgraded H.V.M.N. Ketone Ester. It’s the same breakthrough technology with three major product improvements.

Smoother and improved taste: The taste of H.V.M.N. Ketone Ester has become infamous, and we’ve done a lot of work to improve it. The new flavor/taste profile has beat the old version nearly 100% of the time and we’re proud to have done it without artificial sweeteners or sugars.

Highly environmentally-efficient packaging: Reducing carbon footprint on the supply chain while maintaining functionality and efficiency is a huge win. We’ve been able to reduce the materials used by over 50%. Plus we’ve added a few additional instructions for different use cases—something we learned from how you were using the product outside of athletic purposes.

Sleek, cleaner look: The new look makes you look 50% cooler when you drink it, of course.

We’re excited to keep enabling the thousands of you who are already H.V.M.N. Ketone Ester early adopters and to continue hearing all your stories and goals. If you haven’t tried H.V.M.N. Ketone Ester yet, now is your opportunity to experience the latest innovation in modern nutrition.