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Dawn of a New Day: H.V.M.N. is now Ketone-IQ.

Today marks a monumental shift as hvmn.com transforms into ketone.com.

But that's just the beginning. We're rolling out a number of updates across our website, packaging, product line, and beyond — to put Ketone-IQ front and center.


Because we're not just passionate about ketones — we're starting a revolution.

Our journey started in 2017 with the launch of the world's first ketone drink. By 2019, our innovation had secured a $6MM contract with the U.S. Dept of Defense Special Operations Command. Fast forward to 2022, we pioneered the world's first chirally pure ketone diol and introduced Ketone-IQ to the world. In 2023, our collaboration with Dr. Huberman coincided with the nationwide launch of Ketone-IQ at Sprouts grocery stores.

2024 has been a year of expanding partnerships. We launched a research collaboration with Team Visma | Lease a Bike, back-to-back winners of the Tour de France, and engaged with the Navy Health Research Center to explore Ketone-IQ's potential in aiding long-term TBI recovery. On top of that, two of our Ketone-IQ partner athletes — Des Linden and Sara Hall, finished among the top three Americans in the Boston Marathon.

Our mission is to make ketones as commonplace as caffeine or electrolytes. Ketone-IQ is here to elevate everyone's performance — cognitively and physically! Ketone-IQ is not just an energy boost — it's High Performance Energy in a bottle.

Stay tuned, and welcome to the new ketone.com — the revolution has begun.

-Michael Brandt, CEO & cofounder. 

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